You're Gonna Need a Bigger Funnel

Zoom Out

Understand the User Beyond Your Product.

Create compelling advertising with seamless customer experience to let your users choose their own adventures.

Resources:

• Download our Example Challenger Groups to use instead of Personas to get a better picture of your audience
  
• Tips to Increase Audience Reach

Use Technology

But Use It Carefully.

Technology can help wrangle the spider web of the modern funnel but is an expensive desk ornament if not utilized properly. Carefully select technology that will help enhance your efforts, not complicate them unnecessarily. Onboard new tech slowly, choosing one platform to undertake at a time.  

Resources:

Check out Reforge's MarTech Explorer to sort, filter, and learn about the best MarTech platforms.

Use Data Correctly

Misusing data ruins great marketing.

In digital, if it moves you can measure it. But that doesn’t mean you should care about it. Have a great measurement plan in place before you launch. Be patient; performance marketing is typically optimized over a 3-6 month period.

Resources:

• Learn more about Data-Driven marketing, developing measurement plans, evaluating data on campaign performance, and more

Have a Roadmap

It's a Marathon, not a Sprint.

Using a roadmap helps you understand your organizations readiness to progress onto new projects, initiatives, software, campaigns, and more. Just because something is important, doesn't mean it needs to happen now—and if your organization isn't ready to take it on, it will be difficult to implement. Using a roadmap helps map out what's important and possible today, while preparing for future initiatives.

Be Relentlessly Helpful

Be principled and meet your stakeholders where they are

Be principled, have fun, be creative and meet your stakeholders where they are, with a focus on being helpful and connecting users with your brand.